COMPLETE AND COMPREHENSIVE MARKET PERSPECTIVE

What makes Media Direct unique is our initial strategy that guides our media plans linear path to data-driven decision-making. Measurement is continual, so strategies evolve as we learn more and our understanding of the audience becomes more precise. And most of our agency leaders have past experience running media companies, so we provide strategic counsel to clients beyond paid media planning.

In the future, while new channels may emerge and others fade, the underlying strategic process will remain the same. The most important thing marketers need is finding a signal from the noise of data, and our agency leadership unearths those insights.

Media Direct solutions include:

Broadcast is no longer just GRPs, reach and frequency. Television, radio, video and audio are going through a revolution that makes advertising results and measuring returns on investment more complex than ever before. Media Direct brings clarity to this new world. Our media agency guides our partners to plan video and audio in integrated media campaigns with new solutions to finding audiences, synchronizing touchpoints, and measuring results.

From Broadcast TV to OTT, we help you reach the right audience in an efficient and impactful way. If you are looking for holistic, integrated Marketing Strategy, not just ratings or rates, we should talk – because when done right, video and audio advertising will lift your brand.

Media Direct evolved as a traditional strategy and buying agency to include digital media services that feature digital media planning, buying and analytics. As definitions begin to break down and “digital” becomes all-encompassing and informative, we continue to bring innovation to our clients in digital media plans, analytics, and performance marketing. Media Direct features an internal programmatic trading desk.

We track digital and mobile trends and provide strategic digital thought leadership. We have developed and maintained deep relationships with leading digital platform innovators such as Amazon, Google, Facebook, dataxu, Hulu and others to stay in front of what’s next.

For our clients, we bring tomorrow’s digital trends to your campaign plans today.

Closed-Loop Attribution is our real-time capability to report on the entirety of media impacting various variables for your overall advertising effectiveness and most importantly, your return on ad spend.

With your sales/CRM data, we’ll close the loop and provide data on how we reached your customers with advertising. This critical information will inform your future decisions to accelerate growth.

John Wanamaker once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” With Closed Loop Attribution, now we know! Contact us to learn how we can put Closed Loop Attribution to work for you.